Kumu, the homegrown social media platform popular among young Filipinos, has been experiencing a decline in its user base in recent months. Once touted as the next big thing in the social media landscape, the app’s future now seems uncertain.
Launched in 2018, Kumu quickly gained popularity for its unique features that catered to the Filipino market. The app allows users to livestream, join virtual communities, and even earn money through virtual gifts from their followers.
However, in the past year, Kumu’s user base has reportedly been declining. The reasons for this decline are not yet clear, but some speculate that it could be due to the emergence of other social media platforms that have gained traction in the Philippines.
The rise of short-form video platforms like TikTok and Instagram Reels has also affected Kumu’s user engagement. The younger generation, in particular, is drawn to the instant gratification of these platforms, while Kumu’s livestream format requires a longer time commitment.
Despite this setback, Kumu remains optimistic about its future. The app has recently introduced new features, such as the ability to create short-form video content, in an effort to attract new users and retain existing ones.
Additionally, Kumu has launched campaigns to promote its platform to a wider audience. The app has partnered with popular Filipino celebrities, musicians, and influencers to engage with their fans on the app.
It remains to be seen whether Kumu will be able to regain its popularity among Filipino users. However, the app’s unique features and focus on community-building may still hold appeal for those looking for a more meaningful social media experience. Only time will tell if Kumu can overcome its declining user base and once again become the go-to platform for Filipino youth.
