Do you need some spontaneity in your life?
Would you have the courage to be spontaneous if you were given the chance?
Quite randomly, some people at JFK’s Terminal 8 were presented the opportunity by Dutch brewmaster, Heineken. As a part of “The Voyage,” Heineken’s “Dropped” campaign dared travelers with a simple proposition:
Drop Everything. Push Button. Commit to __________.
It was a free trip to a random place, and it would be an adventurous detour from wherever they were originally headed. While most declined, stuck with the responsibilities the real world had waiting, there were a few people who took a stab at it.
To check out more about the campaign, visit Heineken.com/us/voyage/dropped.aspx
If you had the chance, would you do it?
